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Why North Americans Hire British Voice Talents

When you think of Britain and the conservative estimate.
British, images of pomp, chivalry, In the most recent US Census (2000),
royalty, tradition, authenticity, and there were 824,000 citizens of British
power come to mind. To some, the UK birth living in the United States, the
musters romance, dignity and prestige, majority of which prefer to live outside
reminiscent of Jane Austen novels or the of large cities scattered throughout the
strength, bluntness and grit of a book by country.
Charles Dickens. For others, perhaps The article also reported that a fifth of
it's fashion, cosmopolitan airs, trend all British people who live in the United
setting ways, stoicism, and dry wit. States are living in the state of
Whatever their reasons, thousands of California with only a slight margin
companies in Canada and the US are living in metropolitan Los Angeles and
strategically hiring voices from across the surrounding area. Additionally, most
the pond to represent their corporate British people living in America have
images. American spouses. That's quite a number,
Why is that? Let's look at some of the which makes even more of a case for
reasons why some companies find British British talent in the Americas. People
voice talent more attractive to sell hear their lilting, distinguished accents
their product or service. British voices and find them comforting and pleasing not
are in the mainstream and in most cases to mention sophisticated.
are respected for their perceived Surely if there are that many people
intelligence and vocal eloquence. living in the US and Canada, some of them
North Americans have always had a love are personalities who are in the media or
affair with the British. Starting in the use their voice to make a living. Those
early days of settlement in the New World individuals are seeking work
and confederation of both the United opportunities and promoting their British
States of America and Canada, the British voices as an asset and differentiator,
have played a major role in the offering refinement and exotic appeal.
development of the land and establishment To sum up, here are the key reasons why
of policy, culture, government and people opt to hire British voices in
education. North America:
The British, among other nations, - Elevate their company status
principally the French, gave us a - Help connect with people on an
heritage and shared connections with intellectual level
trading partners. Tens of thousands of - Give perceived refinement to a product
these brave people opted to stay in this or service
new found land to nurture, protect, and - Tap into the sentimentality of people
establish their own communities. of British heritage
All loyalties aside, another aspect that - Differentiate themselves from standard
influences people to hire a British voice North American branding
talent is that many high profile - Present listeners with subtle yet
celebrities in Hollywood are from persuasive marketing
England, Ireland, Scotland and Wales. If British voice-overs and what they embody
you stopped to think, you could likely are very powerful without seeming salesy.
name at least 20 people who hail from the They establish and engage. British
UK in the movies. voice-overs can be elegant, heroic,
To illustrate, Scotland has given us strong, graceful, jovial, quaint,
Russell Waters, Sean Connery, Ewan condescending, posh, school masterly,
McGregor, and Dee Hepburn. Ireland has didactic, forceful, and influential among
yielded Peter O'Toole, Pierce Brosnan, other adjectives.
Liam Neeson, and Colin Farrell. Wales The dialects in Britain are numerous with
has given us Catherine Zeta-Jones, Ioan each nook and cranny possessing their own
Gruffudd, Richard Burton, Sir Anthony twist on the Queen's English. If you went
Hopkins, and Christian Bale. England, from one end of the nations capital to
perhaps the most generous of them all for the other, you will be exposed to several
celebrities, produced greats over the completely different dialects; such is
decades like Sir Laurence Olivier, Dame life in the bustling city of London.
Julie Andrews, Dame Judi Dench, John While it is true that other accents
Cleese, Helena Bonham-Carter, Orlando embody those attributes, somehow (likely
Bloom, Keira Knightley and more. due to shared heritage and the
A statistic published on January 27th, entertainment industry), the British
2007 in a British newspaper states that manage to pull them off with a more
there are currently 678,000 landed universal style, making them citizens of
immigrants from Britain living in the the world as well as the lands from which
United States today. This is merely a they came.




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