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Why North Americans Hire British Voice Talents

When you think of Britain and the British,prefer to live outside of large cities
images of pomp, chivalry, royalty, tradition,scattered  throughout  the  country.
authenticity, and power come to mind. To
some, the UK musters romance, dignity andThe article also reported that a fifth of all
prestige, reminiscent of Jane Austen novelsBritish people who live in the United States
or the strength, bluntness and grit of a bookare living in the state of California with
by Charles Dickens. For others, perhaps it'sonly a slight margin living in metropolitan
fashion, cosmopolitan airs, trend settingLos Angeles and the surrounding area.
ways, stoicism, and dry wit. Whatever theirAdditionally, most British people living in
reasons, thousands of companies in Canada andAmerica have American spouses. That's quite
the US are strategically hiring voices froma number, which makes even more of a case for
across the pond to represent their corporateBritish talent in the Americas. People hear
images.their lilting, distinguished accents and find
them comforting and pleasing not to mention
Why is that? Let's look at some of thesophisticated.
reasons why some companies find British voice
talent more attractive to sell their productSurely if there are that many people living
or service. British voices are in thein the US and Canada, some of them are
mainstream and in most cases are respectedpersonalities who are in the media or use
for their perceived intelligence and vocaltheir voice to make a living. Those
eloquence.individuals are seeking work opportunities
and promoting their British voices as an
North Americans have always had a love affairasset and differentiator, offering refinement
with the British. Starting in the early daysand  exotic  appeal.
of settlement in the New World and
confederation of both the United States ofTo sum up, here are the key reasons why
America and Canada, the British have played apeople opt to hire British voices in North
major role in the development of the land andAmerica:
establishment of policy, culture, government
and  education.-  Elevate  their  company  status
The British, among other nations, principally- Help connect with people on an intellectual
the French, gave us a heritage and sharedlevel
connections with trading partners. Tens of
thousands of these brave people opted to stay- Give perceived refinement to a product or
in this new found land to nurture, protect,service
and  establish  their  own  communities.
- Tap into the sentimentality of people of
All loyalties aside, another aspect thatBritish  heritage
influences people to hire a British voice
talent is that many high profile celebrities- Differentiate themselves from standard
in Hollywood are from England, Ireland,North  American  branding
Scotland and Wales. If you stopped to think,
you could likely name at least 20 people who- Present listeners with subtle yet
hail  from  the  UK  in  the  movies.persuasive  marketing
To illustrate, Scotland has given us RussellBritish voice-overs and what they embody are
Waters, Sean Connery, Ewan McGregor, and Deevery powerful without seeming salesy. They
Hepburn. Ireland has yielded Peter O'Toole,establish and engage. British voice-overs can
Pierce Brosnan, Liam Neeson, and Colinbe elegant, heroic, strong, graceful, jovial,
Farrell. Wales has given us Catherinequaint, condescending, posh, school masterly,
Zeta-Jones, Ioan Gruffudd, Richard Burton,didactic, forceful, and influential among
Sir Anthony Hopkins, and Christian Bale.other  adjectives.
England, perhaps the most generous of them
all for celebrities, produced greats over theThe dialects in Britain are numerous with
decades like Sir Laurence Olivier, Dame Julieeach nook and cranny possessing their own
Andrews, Dame Judi Dench, John Cleese, Helenatwist on the Queen's English. If you went
Bonham-Carter, Orlando Bloom, Keira Knightleyfrom one end of the nations capital to the
and  more.other, you will be exposed to several
completely different dialects; such is life
A statistic published on January 27th, 2007in  the  bustling  city  of  London.
in a British newspaper states that there are
currently 678,000 landed immigrants fromWhile it is true that other accents embody
Britain living in the United States today.those attributes, somehow (likely due to
This  is  merely  a  conservative  estimate.shared heritage and the entertainment
industry), the British manage to pull them
In the most recent US Census (2000), thereoff with a more universal style, making them
were 824,000 citizens of British birth livingcitizens of the world as well as the lands
in the United States, the majority of whichfrom which they came.



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