| ***Permissions***
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| | currently working on a book.
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| You have permission to publish
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| | The more publicity I receive, the more
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| thisarticle in its entirety
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| | people I will get toknow who know people
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| electronically, in print, in yourebook,
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| | who can help me.
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| or on your web site, free of charge as
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| | If there are two things I learned and
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| long as nochanges to the content are made
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| | applied, they are:
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| and you include my byline,copyright, and
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| | 1. You have to constantly work everyday
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| resource box. Please notify me of
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| | at creating your own
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| publicationby sending an email with a
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| | PR.
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| copy of your publication Thanks!
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| | 2. Don\'t be afraid to ask for anything.
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| ===Article Follows===
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| | (I remember theexercise you did in your
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| Use \"The Rock Band\" Strategy for
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| | class where you offered a free bookif
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| Getting Consistent
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| | someone did the right thing. The guy that
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| Publicity
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| | walked right upto you and asked for it
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| Mark C. Davis Personal Fitness Trainer
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| | got it). I applied principle number
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| and former student inmy *Sell Yourself*
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| | 2.
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| class contacted me to let me know hewould
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| | I just found out that Oprah is looking
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| be on KGO\'s channel seven news with
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| | for people like mefor an upcoming show
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| Dr.Dean Edell. Inaddition, he just
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| | about weight loss success stories.
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| received word that an article on him
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| | Iquickly sent off my tape and a one-page
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| isslated to appear in the June issue of
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| | letter on why Ishould be on the show
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| Men\'s Health Magazine.
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| | along with a tape of my Dean
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| I asked him how he did it. Here\'s what
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| | Edellinterview. I remembered that a
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| he said: I borrowedmy strategy from Ray
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| | friend and fellow trainerused to train at
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| Davies of the Kinks rock band. In his
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| | the club where Oprah works out. I
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| *Storyteller* show he talks about how he
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| | chattedwith my friend and it turns out he
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| became a famoussuccessful rock star. He
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| | trained the person who
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| frequently starts a story with *Iknew a
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| | \"discovered\" Oprah along with one of
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| man who knew a man who knew [FILL IN THE
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| | Oprah\'s producers. Myfriend will
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| BLANK].*
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| | introduce me to Oprah\'s associates.
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| I started working at the San Francisco
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| | Haven\'t heard anything yet; you will be
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| Bay Club in 1997.
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| | one of the first toknow. I know it is
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| From 1997 through 1999, I was in charge
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| | extremely hard to get booked on Oprah;but
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| of the Signature
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| | it is impossible without asking.
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| Health Program. My job was to call and
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| | I guess I learned a couple of things in
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| meet new members whenthey joined our club
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| | your class!
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| and help them get oriented. I wouldtest
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| | MY NOTE SUMMARY: Mark did/does a number
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| their fitness during a 90 minute
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| | of great media-savvythings.
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| appointment and thendo another one-hour
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| | 1. He incorporates PR into his daily
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| training appointment.
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| | life.
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| As I was in charge of the program, I got
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| | 2. He makes it a point to meet and
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| first pick of who Iwould work with. If I
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| | establish a relationshipwith media people
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| spotted anyone who was involved with
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| | or people who have media contacts. 3.
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| PR or any type of media, I made sure they
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| | Heasks for what he wants over and over
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| were \"mine.\"
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| | again.
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| During the 90 minute fitness test
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| | 4. He sent a tape demonstrating that
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| appointment, I would putthem on a
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| | he\'s \"mediagenic\" longwith a one-page
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| treadmill and ask them their life story.
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| | letter pitching his story.
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| Afterthey told me their story, they would
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| | (Producer\'sappreciate brevity).
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| inevitably ask me how Igot into fitness.
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| | 5. He believes in what he does.
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| I would pull out my 8x10 photo of
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| | 6. e\'s a walking testament to his own
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| mestanding on a beach at 368 pounds and
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| | success.
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| say, *That was me.* (Icurrently weigh 200
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| | 7. He\'s committed to other people\'s
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| pounds and no longer weigh myself).
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| | success.
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| I always got a startled, amazed reaction
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| | 8. He perseveres. Way to go Mark!
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| (a couple of peoplealmost fell off of the
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| | Mark C. Davis is an American College of
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| treadmill). They would want to knowevery
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| | Sports Medicine
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| detail of my transformation. I always
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| | (ACSM) certified Personal Fitness Trainer
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| gave them abusiness card with my color
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| | at The San
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| before and after photos. Iliterally did
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| | Francisco Bay Club. He specializes in
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| this with hundreds of people.
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| | working withoverweight people of all
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| I got to know a man who knew a man who
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| | sizes. mailto:t
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| was Editor-in-Chiefof Men\'s Health. I
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| | 415.901.9354.
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| kept in touch with him (he is in chargeof
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| | P.S. To do a media tour you need both
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| West Coast Advertising Sales), and after
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| | stamina and to be inexcellent physical
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| a year Men\'s
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| | condition. One client of mine who
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| Health decided to do my story.
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| | worked-out hard every day and said she
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| One of the people I met was the
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| | had \"endless energy\" was soexhausted
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| anchorwoman of a local
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| | after a two-week media tour she had to
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| Spanish language TV station. She was
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| | take avacation to recuperate! If you want
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| struggling with herweight. I told her my
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| | to get into shape BEFOREyour phone starts
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| story in Spanish (my second language)and
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| | ringing off the hook set up an
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| the next thing I knew, I was doing a live
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| | appointmentwith Mark or a personal
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| interview in
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| | trainer in the discipline of yourchoice
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| Spanish that was broadcast by Univision
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| | in your local area.
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| all over the U.S.and Latin America. I
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| | The Ultimate Guide to Getting Booked on
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| actually got a call from a person whodid
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| | Oprah\" is filledwith Harrow\'s own
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| not speak Spanish but saw my pictures on
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| | personal experience, media coaching,
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| TV and wantedto train with me.
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| | andsuccess creating angles for her Oprah
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| The Dr. Dean Edell story came about
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| | clients. Readexclusive interviews with
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| because we hired a
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| | prestigious publicists.
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| Registered Dietician. I was involved in
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| | Copyright (c) 2002-2005 Susan Harrow, All
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| interviewing her andrealized she had a
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| | Rights Reserved.
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| lot of media contacts. I told her mystory
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| | Susan Harrow is a top media coach,
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| and let her know I wanted to publicize
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| | marketing strategist andauthor of *Sell
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| it. She told mystory to Dr. Dean Edell\'s
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| | Yourself Without Selling Your Soul*
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| producer and they jumped on it.
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| | (HarperCollins), *The Ultimate Guide to
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| The story was broadcast two days in a row
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| | Getting Booked on
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| all over the U.S.
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| | Oprah*, and *How You Can Get a 6- Figure
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| (not just locally on KGO).
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| | Book Advance.* Herclients include Fortune
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| My Men\'s Health story will be in the
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| | 500 CEOs, millionaires,
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| June issue (they arecurrently scheduling
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| | best-sellingauthors and successful
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| the photo shoot). I plan on using the
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| | entrepreneurs who have appeared on
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| Edell and Univision interview tapes along
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| | Oprah, 60 Minutes, NPR, and in TIME, USA
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| with the Men\'s
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| | Today, Parade,
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| Health story to leverage my way onto
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| | People, O, NY Times, Wall Street Journal,
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| national talk showssuch as Oprah. I am
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| | and Inc.
|
