Use \"The Rock Band\" Strategy for Getting Consistent Publicity

***Permissions***Men\'s
You have permission to publish thisarticle in its entiretyHealth story to leverage my way onto national talk
electronically, in print, in yourebook, or on your web site,showssuch as Oprah. I am currently working on a
free of charge as long as nochanges to the contentbook.
are made and you include my byline,copyright, andThe more publicity I receive, the more people I will get
resource box. Please notify me of publicationbytoknow who know people who can help me.
sending an email with a copy of your publicationIf there are two things I learned and applied, they are:
Thanks!1. You have to constantly work everyday at creating
===Article Follows===your own
Use \"The Rock Band\" Strategy for GettingPR.
Consistent2. Don\'t be afraid to ask for anything. (I remember
Publicitytheexercise you did in your class where you offered a
Mark C. Davis Personal Fitness Trainer and formerfree bookif someone did the right thing. The guy that
student inmy *Sell Yourself* class contacted me to letwalked right upto you and asked for it got it). I applied
me know hewould be on KGO\'s channel seven newsprinciple number
with Dr.Dean Edell. Inaddition, he just received word2.
that an article on him isslated to appear in the JuneI just found out that Oprah is looking for people like
issue of Men\'s Health Magazine.mefor an upcoming show about weight loss success
I asked him how he did it. Here\'s what he said: Istories. Iquickly sent off my tape and a one-page letter
borrowedmy strategy from Ray Davies of the Kinkson why Ishould be on the show along with a tape of
rock band. In hismy Dean Edellinterview. I remembered that a friend
*Storyteller* show he talks about how he became aand fellow trainerused to train at the club where Oprah
famoussuccessful rock star. He frequently starts aworks out. I chattedwith my friend and it turns out he
story with *Iknew a man who knew a man who knewtrained the person who
[FILL IN THE BLANK].*\"discovered\" Oprah along with one of Oprah\'s
I started working at the San Francisco Bay Club inproducers. Myfriend will introduce me to Oprah\'s
1997.associates.
From 1997 through 1999, I was in charge of theHaven\'t heard anything yet; you will be one of the first
Signaturetoknow. I know it is extremely hard to get booked on
Health Program. My job was to call and meet newOprah;but it is impossible without asking.
members whenthey joined our club and help them getI guess I learned a couple of things in your class!
oriented. I wouldtest their fitness during a 90 minuteMY NOTE SUMMARY: Mark did/does a number of
appointment and thendo another one-hour traininggreat media-savvythings.
appointment.1. He incorporates PR into his daily life.
As I was in charge of the program, I got first pick of2. He makes it a point to meet and establish a
who Iwould work with. If I spotted anyone who wasrelationshipwith media people or people who have
involved withmedia contacts. 3. Heasks for what he wants over
PR or any type of media, I made sure they wereand over again.
\"mine.\"4. He sent a tape demonstrating that he\'s
During the 90 minute fitness test appointment, I would\"mediagenic\" longwith a one-page letter pitching his
putthem on a treadmill and ask them their life story.story. (Producer\'sappreciate brevity).
Afterthey told me their story, they would inevitably ask5. He believes in what he does.
me how Igot into fitness. I would pull out my 8x10 photo6. e\'s a walking testament to his own success.
of mestanding on a beach at 368 pounds and say,7. He\'s committed to other people\'s success.
*That was me.* (Icurrently weigh 200 pounds and no8. He perseveres. Way to go Mark!
longer weigh myself).Mark C. Davis is an American College of Sports
I always got a startled, amazed reaction (a couple ofMedicine
peoplealmost fell off of the treadmill). They would want(ACSM) certified Personal Fitness Trainer at The San
to knowevery detail of my transformation. I alwaysFrancisco Bay Club. He specializes in working
gave them abusiness card with my color before andwithoverweight people of all sizes. mailto:t
after photos. Iliterally did this with hundreds of people.415.901.9354.
I got to know a man who knew a man who wasP.S. To do a media tour you need both stamina and to
Editor-in-Chiefof Men\'s Health. I kept in touch with himbe inexcellent physical condition. One client of mine
(he is in chargeof West Coast Advertising Sales), andwho worked-out hard every day and said she had
after a year Men\'s\"endless energy\" was soexhausted after a
Health decided to do my story.two-week media tour she had to take avacation to
One of the people I met was the anchorwoman of arecuperate! If you want to get into shape
localBEFOREyour phone starts ringing off the hook set up
Spanish language TV station. She was struggling withan appointmentwith Mark or a personal trainer in the
herweight. I told her my story in Spanish (my seconddiscipline of yourchoice in your local area.
language)and the next thing I knew, I was doing a liveThe Ultimate Guide to Getting Booked on Oprah\" is
interview infilledwith Harrow\'s own personal experience, media
Spanish that was broadcast by Univision all over thecoaching, andsuccess creating angles for her Oprah
U.S.and Latin America. I actually got a call from aclients. Readexclusive interviews with prestigious
person whodid not speak Spanish but saw mypublicists.
pictures on TV and wantedto train with me.Copyright (c) 2002-2005 Susan Harrow, All Rights
The Dr. Dean Edell story came about because weReserved.
hired aSusan Harrow is a top media coach, marketing
Registered Dietician. I was involved in interviewing herstrategist andauthor of *Sell Yourself Without Selling
andrealized she had a lot of media contacts. I told herYour Soul*
mystory and let her know I wanted to publicize it. She(HarperCollins), *The Ultimate Guide to Getting Booked
told mystory to Dr. Dean Edell\'s producer and theyon
jumped on it.Oprah*, and *How You Can Get a 6- Figure Book
The story was broadcast two days in a row all overAdvance.* Herclients include Fortune 500 CEOs,
the U.S.millionaires, best-sellingauthors and successful
(not just locally on KGO).entrepreneurs who have appeared on
My Men\'s Health story will be in the June issue (theyOprah, 60 Minutes, NPR, and in TIME, USA Today,
arecurrently scheduling the photo shoot). I plan on usingParade,
thePeople, O, NY Times, Wall Street Journal, and Inc.
Edell and Univision interview tapes along with the