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North America Sales for Volvo Dipped by 11%

The Ford Motor Company has recently postedthe lineup of Volvo is their sedan, the Volvo
its sales figures for the first month of 2007S40, which racked up 1,377 units sold but is
and it shows a sharp decline in the company'sdown by 30.3 percent compared to last year's
total sales from the different brands it1,976 S40 sold. The Volvo V70, which is the
owns.company's entry in the estate car segment,
managed to raise a sales figure of 257 units
One of the Ford Motor Company owned brands issold down by 42.8 percent compared to last
the Sweden-based outfit known for their cars'year's  figures.
safety - Volvo. The brand also posted its
sales figures in North America for January.But with the forthcoming release of an all
And just like its parent company, the brandnew version of the Volvo V70, the company is
also posted a decrease in their number ofdetermined to halt the downward slide of
units sold for that same period. Their salestheir sales figures. The much heralded Volvo
in North America which includes the marketsV70 is what the company hopes to use as a
of US, Canada, Mexico, and Puerto Rico isVolvo clutch that would connect all the
down by 11 percent compared to the samepotential of the company to the consumers
period last year. All in all, Volvo has soldjust like how the clutch connects the engine
8,268  units  in  all  these  territories.and the transmission. The estate car will be
released to the market this year by Volvo in
In the US market, they only managed to sellits bid to turn around its decreasing sales
7,819 units last month which is lower thanfigures. The Volvo V70 will help the
their output last year by 12 percent. Thataward-winning C30 to propel the company to a
figure also includes the sales made by theprofitable future by latching on to the
company in Puerto Rico. Lower sales figuresyounger buyer base that they hope will be
were also posted in Canada where the companyloyal  to  the  company's  cars.
sold 571 vehicles - marking a 4.5 percent
decrease compared to that of January 2006.The continuing drop off in the number of
While in the US, Canada and Puerto Rico,vehicles being sod by the brand is a
their sales have dropped, their market incontinuing ordeal for its parent company
Mexico is growing which is evident in thewhich is slowly being overtaken by Toyota,
15.5 percent increase in their sales at thesliding it to third largest car manufacturer
said territory having sold 238 units there.in the US. But with the expected turn around
While the sales in the US market is decliningdue to the interest that the public is
as also in Canada, their performance inshowing in the newer models of the brand
Mexico shows that the company is doingunder its name like Volvo, it seems that the
something right in terms of developing andcompany will finally be back in its winning
producing  cars.form.
In the US, the most popular car in theThe figures showing the decrease in the
safety-oriented car maker's lineup is thecompany's sales figures are released by Volvo
Volvo XC90 which shows that the SUV market isCars of America, LLC which is a subsidiary of
still alive and well in the US market. TheVolvo Car Corporation that is based in
Volvo XC90 posted a sales number of 2,382Gothenburg, Sweden. The North American arm
making it barely missing their mark set lastof the company is based in Irvine,
year at 2,390 units. The next best-seller inCalifornia.



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