North America Sales for Volvo Dipped by 11%

The Ford Motor Company has recently posted itsVolvo is their sedan, the Volvo S40, which racked up
sales figures for the first month of 2007 and it shows1,377 units sold but is down by 30.3 percent compared
a sharp decline in the company's total sales from theto last year's 1,976 S40 sold. The Volvo V70, which is
different brands it owns.the company's entry in the estate car segment,
One of the Ford Motor Company owned brands is themanaged to raise a sales figure of 257 units sold
Sweden-based outfit known for their cars' safety -down by 42.8 percent compared to last year's figures.
Volvo. The brand also posted its sales figures in NorthBut with the forthcoming release of an all new version
America for January. And just like its parent company,of the Volvo V70, the company is determined to halt
the brand also posted a decrease in their number ofthe downward slide of their sales figures. The much
units sold for that same period. Their sales in Northheralded Volvo V70 is what the company hopes to
America which includes the markets of US, Canada,use as a Volvo clutch that would connect all the
Mexico, and Puerto Rico is down by 11 percentpotential of the company to the consumers just like
compared to the same period last year. All in all, Volvohow the clutch connects the engine and the
has sold 8,268 units in all these territories.transmission. The estate car will be released to the
In the US market, they only managed to sell 7,819 unitsmarket this year by Volvo in its bid to turn around its
last month which is lower than their output last year bydecreasing sales figures. The Volvo V70 will help the
12 percent. That figure also includes the sales made byaward-winning C30 to propel the company to a
the company in Puerto Rico. Lower sales figures wereprofitable future by latching on to the younger buyer
also posted in Canada where the company sold 571base that they hope will be loyal to the company's
vehicles - marking a 4.5 percent decrease comparedcars.
to that of January 2006. While in the US, Canada andThe continuing drop off in the number of vehicles being
Puerto Rico, their sales have dropped, their market insod by the brand is a continuing ordeal for its parent
Mexico is growing which is evident in the 15.5 percentcompany which is slowly being overtaken by Toyota,
increase in their sales at the said territory having soldsliding it to third largest car manufacturer in the US. But
238 units there. While the sales in the US market iswith the expected turn around due to the interest that
declining as also in Canada, their performance inthe public is showing in the newer models of the brand
Mexico shows that the company is doing somethingunder its name like Volvo, it seems that the company
right in terms of developing and producing cars.will finally be back in its winning form.
In the US, the most popular car in the safety-orientedThe figures showing the decrease in the company's
car maker's lineup is the Volvo XC90 which showssales figures are released by Volvo Cars of America,
that the SUV market is still alive and well in the USLLC which is a subsidiary of Volvo Car Corporation
market. The Volvo XC90 posted a sales number ofthat is based in Gothenburg, Sweden. The North
2,382 making it barely missing their mark set last yearAmerican arm of the company is based in Irvine,
at 2,390 units. The next best-seller in the lineup ofCalifornia.