| Canadians are realizing the need for life insurance and | | | | unlikely to have cause for concern about a company's |
| for more people, there is good news as the insurance | | | | ability to pay promised benefits. Life insurance |
| companies have substantially lowered their rates over | | | | companies licensed to write life insurance in Canada |
| the past several years. Further more, Canada has a | | | | are required to be members of Assuris. In the unlikely |
| very sound financial services industry with the life | | | | event that your company becomes insolvent, your |
| insurance industry, having an excellent record for being | | | | benefits are protected by this organization, an industry |
| able to keep its promises to consumers. | | | | funded plan backed by the entire life insurance industry |
| Canadian Life Insurance Buyers | | | | in Canada. When benefits are covered, Assuris will |
| The Canadian Life and Health Insurance Association | | | | ensure that you will continue to receive the covered |
| works to ensure the health of the Canadian Life | | | | benefits under substantially the same terms and |
| insurance industry through advocacy and lobbying | | | | conditions that you were originally promised. |
| activities and more. The association represents most | | | | How To Shop For Canadian Life Insurance |
| of Canada's life and health insurance companies, puts | | | | Canadian's seeking life insurance are encouraged to |
| out industry publications, and it also runs a Consumer | | | | comparison shop for the best life insurance rates with |
| Assistance Center (CA), which provides information to | | | | a reputable life insurance broker. This broker will "shop" |
| regular folks who come to them with questions. The | | | | the market for you as he has access to the database |
| Canadian Life and Health Insurance Association also | | | | of all the life insurance companies. For whatever |
| operate an OmbudService complaints line and has | | | | reason you are buying, make sure you get a good |
| been in existence since 1894. | | | | reputable company because at the end, your |
| Canadian Life Insurance Buyers Are Well Protected | | | | beneficiaries will thank the day you bought them some |
| Policyholders of Canadian life insurance companies are | | | | life insurance. |