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The Myth of 100% Complete Pet Food

Every day, people by the millions pour and to extend shelf-life by
food from a package into their pet's sterilization. Dry foods are extruded at
bowl. Day in and day out, meal after hundreds of degrees and hundreds of
meal, pets get the same fare. This pounds of pressure. Canned foods are
strange phenomenon is widely practiced by retorted. Commercial pet foods also
loving pet owners who believe they are contain a mix of ingredients including
doing the right thing. Why? Certainly meats, fats, starches (a variety of label
because it is convenient, but also dressing "natural" ingredient buzzwords)
because the labels state that such foods and vitamin/mineral "fortifiers."
are "complete and balanced," "100% Although the ingredient label is
complete," or that they have passed evocative and beguiling, what is in the
various analytical and feeding test final product is another matter.
standards. Furthermore, manufacturers, Essential fatty acids are oxidized and
and even veterinarians, counsel pet isomerized. Cytotoxic, mutagenic and
owners about not feeding other foods, carcinogenic cholesterol oxidation
such as table scraps, because of the products (COP) are formed, including C-7
danger of unbalancing these modern derivatives, 5,6-epoxides, triols, 25-OHs
processed nutritional marvels. The power and 3,5-dienes - the real culprits in
of the message is so great that pet human atherogenesis, incidently. The
owners en masse do every day to their cooked meats form heterocyclic amines,
pets what they would never do to proteins are degraded and amino acids
themselves or their children - force-feed destroyed or racemized. Carbohydrates are
the same processed food at every meal. glycated, acrylamides are formed,
Think about it. Our world is complex vitamins destroyed, oxidized and
beyond comprehension. It is not only racemized and minerals are complexed into
largely unknown, it is unknowable in the unavailable matrices. The end result is a
"complete" sense. In order for potpourri of imbalance, unavailability
nutritionists and manufacturers to and toxicity - not "100% completeness."
produce a "100% complete and balanced" Yes, pets can survive for a time on such
pet food, they must first know 100% about fare, but that is simply a testament to
nutrition. However, nutrition is not a their physiological capacity to adapt.
completed science. It is, in fact, an They seek equilibrium at higher and
aggregate science, which is based upon higher levels of toxicity until adaptive
other sciences, such as chemistry, reserve is exhausted. Chronic
physics, and biology. But since no degenerative diseases and immune failure
scientist would argue that everything is is the end result. The point is, don't
known in chemistry, or physics, or believe the claim on any commercially
biology, how can nutritionists claim to prepared pet (or human) food that it is
know everything there is to know about "100% complete and balanced." It is a
nutrition, which is based upon these spurious unsupported boast, intended to
sciences? This is the logical absurdity build consumer trust and dependence on
of the "100% complete and balanced" diet commercial products - not create optimal
claim. It is the reason a similar venture health. Unfortunately, most people think
to feed babies a "100% complete" formula animal feeding is a mystery. It is not.
turned out to be a health disaster. In Animal nutrition is not a special
that instance, after sufficient disease nutritional science to which common sense
and death resulted from attempting to human nutrition principles cannot be
retire the human breast to a mere applied. Use the same reasoning in
appendage of adornment, government feeding your pets that you use for
stepped in and controlled the commercial feeding your family. Nutrition is also
hype. Now doctors, nurses and purveyors not about some special ingredient, the
of baby formulas cannot say these absence of some boogeyman ingredient, or
products are complete or that they are claims such as "natural," "organic," or
equal to or superior to breast-feeding. the like. If you feed processed foods,
Good for the regulators. (Although they use discernment since just about anyone
should have been proactive and prevented can create a commercial pet food. The pet
the disaster before it ever took root, food industry has hundreds of brands.
not have merely stepped in after enough Business profiteers and the occasional
deaths accrued.) Even with that lesson as movie star are the most common forces
a dire warning, pet food regulators turn behind the labels. All one needs is a
a blind eye. Instead of preventing pet little money and they can go to any
food producers from claiming a processed number of toll manufacturers and have
food concoction is 100% complete, they in them slightly modify a shelf formula.
effect promote the death and Then all that is needed is to dress it
disease-dealing specious claim by setting all up with a fancy package, a clever
bogus standards that supposedly justify brochure, and some advertising. Voila!
and authenticate the claim. They Another brand is added to the
legitimize sloppy science in order to win 20-billion-dollar pet food industry
consumer confidence. All a manufacturer heyday. Nutrition is a serious health
has to do is guarantee that their business, not a mere opportunity to turn
percentage of protein, fat and the like dollars. Check the credentials of the
meets National Research Council decision maker at the head of the company
standards. In the alternative, you are entrusting your pet's health to
manufacturers can do feeding trials on and examine closely its operating
caged laboratory animals for a few weeks, philosophy. Health competence and
measure cursory blood parameters, and principle should come before pretty
monitor growth and weight - as if packaging and beguiling hoopla. The
survival after a few weeks on a food has public is not well served by exclusively
anything to do with achieving optimal feeding products from companies without
health and long life! Down the primrose any real commitment to health… or
path millions of trusting pet owners go knowledge of how to even achieve it. For
while at the same time unknowingly the past 25 years, I have been a lonely
condemning their pets to terrible voice in the wilderness trying to get
degenerative diseases. Pet food people to understand the deadly health
regulators then spend the majority of consequences of feeding processed pet
their time harassing pet food companies foods exclusively. People want
with picayune requirements about convenience in a bag and the industry
terminology on packaging and where wants the flow of billions of dollars to
certain words must be placed on labels. continue uninterrupted. In the meantime,
In this regard manufacturers must contend the scientific literature offers
with the USDA (United States Department compelling proof that millions of animals
of Agriculture), FDA (Food and Drug have been maimed and killed as a result
Administration), AAFCO (American of feeding thoroughly tested "100%
Association of Feed Control Officials), complete" foods… with the full
and 50 State feed regulatory agencies. imprimatur of government regulation.
All for naught. It's like the entire (Exactly the same thing that abounds in
police force busying themselves ticketing the FDA-pharmaceutical industry.)
people for jaywalking while turning a Examples of pet food disasters include
blind eye to the murder and rape going on dilated cardiomyopathy from taurine
in the alleys. Claiming that anything is deficiency, potassium imbalances, fatty
100% is like claiming perfection, total acid and carnitine deficiencies and
knowledge, and absolute truth. Has pet numerous other problems that would be
nutrition really advanced that far? Does expected on a steady diet of dead,
a chemist make such a claim? A physicist? devitalized, carbohydrate-based processed
Doctor? Professor? Did Einstein, Bohr, foods. Moreover, the whole panoply of
Pasteur, Aristotle, Plato, or any of the human chronic degenerative diseases such
greatest minds in human history make such as cancer, obesity, arthritis,
claims? No. Has the science of pet autoimmunities, dental deterioration and
nutrition advanced to the point where organ failure are at epidemic levels in
everything is known about the physiology, the pet population… as should be
digestion and biochemistry of animals, or expected on such a diet. "Thousands of
that everything is known about their pet cats die each year with dilated
food? Certainly not. The fact of the cardiomyopathy… observed in… cats fed
matter is that the "100% complete" claim commercial cat food…" (Science, Volume
is actually "100% complete" guesswork. At 237, pages 764-8) Not only is feeding the
best, one could say that such a claim is same processed food day in and day out a
the firm possibility of a definite maybe. formula for disease, it is a cruelty to
Each time regulatory agencies convene to pets. It is one thing to take them from
decide how much of which nutrients their interesting and active wild setting
comprise "100% completeness," debate and confine them, but to not even offer
always ensues and standards usually them interesting natural meal variety is
change. This not only proves that what really quite inexcusable. The answer,
they claimed before was not "100% like everything else good in life, is a
complete," but this should also make us little attention and common sense.
highly suspicious about what they now Knowledge is the best beginning point.
claim to be "100% complete." Moreover, Further reading and resources of
consider that in order to determine the scientific references: Wysong, R. L.
minimum requirement for a certain (2002). The Truth About Pet Foods.
nutrient - say protein - all other Midland, MI: Inquiry Press. Science,
nutrients used in the feeding trials must Volume 237, pages 764-8 Journal of the
be adequate and standardized. Otherwise, American Veterinary Medical Association,
if vitamin E, for example, is in excess Volume 199, pages 731-4 Journal of the
or is deficient in the basal diet, how American Veterinary Medical Association,
would one know if the results of the Volume 201, pages 267-74 Feline Practice,
study were because of the effects of Volume 20, Number 1, page 30 Journal of
protein or due to something amiss with the American Veterinary Medical
the level of vitamin E? If the minimum Association, Volume 202, pages 744-51
requirements for all 26+ essential Journal of the American Veterinary
nutrients were all set and absolutely Medical Association, Volume 191, pages
etched in stone, that would be one thing. 1563-8 Journal of Nutrition, Volume 129,
But they aren't. They are constantly pages 1909-14 Journal of Nutrition,
changing. This means each time any Volume 126, pages 984-8 Journal of the
nutrient requirement is changed, all test American Veterinary Medical Association,
results for all other nutrients using the Volume 203, pages 1395-1400 Journal of
wrong minimum for this nutrient would the American Veterinary Medical
then be invalid. Most nutritionists Association, Volume 198, pages 647-50
simply ignore this conundrum, feeling Veterinary Clinics of North America Small
like cowboys trying to lasso an octopus - Animal Practice, Volume 19, pages 527-37
there are just too many loose ends. But Veterinary Forum, Volume 9, pages 34-5
they continue to perpetuate the "100% Veterinary Forum, Volume 9, pages 26-8
complete" myth, and excuse themselves by American Journal of Veterinary Research,
saying they make adjustments when Volume 62, pages 1616-23 Petfood
necessary. An apology of "I'm sorry," Industry, May/June 1998, pages 4-14
when the false premise of "100% Journal of Animal Science, Volume 75,
completeness" is still retained, deserves pages 2980-5 Veterinary Business, Volume
no forgiveness. Also consider that 2, page 1 Waltham International Focus,
virtually all so-called complete pet Volume 3, Number 1, page 9 For further
foods are vigorously heat processed to reading, or for more information about,
gelatinize the unnatural starch Dr Wysong and the Wysong Corporation
components (making them "digestible" - please visit or write to .
meaning more easily converted to glucose)




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