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Weight Loss Market Today

Today, I am going to deal with three piecespublic health response to the obesity crisis.
of back-to-back news about the weight loss
market in general and Acomplia in particular.Which brings me to the specific Acomplia
news. Last June, the Berlin social court
Decision Resources is one of the world'sclassified Acomplia as a "lifestyle" drug. In
leading research firms on health care anddoing so, the court was confirming the
pharmaceutical issues. In a recent report, itdecision made by the G-BA - a self-regulating
confirms that obesity has reached epidemicbody of doctors and health insurers that
proportion in seven of the world's majormakes drug recommendations. German law does
markets: France, Germany, Great Britain,not allow the state-run health insurance
Italy, Japan, Spain and the United States.companies to reimburse patients for
Given the potential need for effectivenon-therapeutic expenditure. There is a
treatments, the company predicts that theprejudice that being overweight is not an
market will grow fivefold by 2016 from theillness requiring treatment but the result of
base figures in 2006 where sales arelifestyle choices by the individual. This
estimated  at  $478  million to $2.7 billion.month, an appeal against this decision was
rejected which leaves Acomplia firmly
Given the rate of growth in the incidence ofrestricted to the middle and upper classes
obesity, Decision Resources predicts that thewho can afford to pay for it, and denies
need for safe, effective and well-toleratedtreatment to the poor whose diet may put them
medications will be strongest in the US. But,more  at  risk  of  obesity.
the experience of Sanofi-Aventis is
instructive. When it applied to the Food andAnd back in the US, the latest edition of the
Drug Administration (FDA) for the approval ofjournal Cell Metabolism is carrying
Acomplia, the FDA proved sceptical andencouraging new animal-study findings that
demanded significantly more evidence of theAcomplia may be useful in blocking the
medication's safety. Sanofi-Aventis withdrewdevelopment of alcoholic fatty liver - a
the application and will resubmit next year.major cause of liver disease. Mice treated
But this reaction from the FDA has becomewith Acomplia did not experience alcohol's
more common and it could slow the arrival offat-building effects. The researchers
all the new medications in this categoryspeculate that Acomplia could be an effective
(Amylin, Arena Pharmaceuticals, Merck andtreatment in humans to reverse the fatty
Pfizer all have antiobesity medications indeposits and so prevent the progression into
the  development  pipeline).a full liver disease without the need to make
the full lifestyle change to give up the
So we have an interesting situationaddiction for alcohol (which is often not
developing. Looking at the currentpossible). They call for full clinical
medications in development, they either worktrials.
in the same way as Acomplia and so may run
into the same safety concerns, or they relyHow ironic that we should have such good news
on injections which are less a convenientabout how effective Acomplia may be at the
delivery system. Thus, there are no obvioussame time as the US and German authorities
"blockbuster" medications due to appear inseem so unsympathetic to the antiobesity
the US market in the next eight years - amarket's needs.
sobering thought for those planning the US



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