| DJ equipment is first purchased by wholesalers in bulk | | | | refused. However, wholesalers may sell a few pieces |
| quantities from the manufacturers themselves. This | | | | of equipment by charging a little more than what the |
| equipment includes decks, CD players, VCD players, | | | | retailer would offer. Yet, that would be less than the |
| DVD players, MP3 players, sound mixers, equalizers, | | | | MRP. Hence, buyers of DJ equipment still save a tidy |
| speakers, headphones, etc. Wholesalers buy the | | | | sum if they buy from the wholesalers at higher than |
| equipments from the manufacturers at wholesale | | | | the retail price. |
| rates. Wholesale rates are a little above the | | | | Wholesalers stock their equipment in storehouses until |
| manufacturing costs; the additional amount paid by the | | | | they are sold. Most of the equipment is not yet in the |
| wholesalers constitutes the profit of the manufacturer. | | | | final packaging; this may be a drawback for people |
| Wholesalers generally sell the equipment to distributors | | | | buying DJ equipment. Also wholesale equipment would |
| and retailers at higher prices. They in turn sell | | | | not have dealer's stamps on their warranties. |
| equipments to the customers. Thus, the wholesalers | | | | Wholesalers would also not handle transportation of |
| are an important intermediary link in the entire | | | | the equipment. |
| distribution process. The prices at which wholesalers | | | | Wholesalers shirk selling individual pieces of equipment. |
| purchase their equipment are much lower than their | | | | The correct way to approach a wholesaler is as a |
| MRPs when they are available in the markets. Hence, | | | | professional rather than an amateur. It pays to ask for |
| buying DJ equipment from the wholesaler always | | | | the equipment with their correct specifications and |
| brings a tidy reduction to the buyer. | | | | brand names. It is also advisable to purchase |
| But it is not easy to contact wholesalers. Wholesalers | | | | equipment in bulk rather than singly. Sometimes a few |
| do not advertise themselves as they are bound to sell | | | | DJs combine and purchase a bulk lot from the |
| equipment to the retailers. Even if a buyer approaches | | | | wholesalers at lower prices; which proves beneficial to |
| a wholesaler, there are chances that they will be | | | | all involved. |