| Americans are known for their short attention spans, | | | | the aisle, what they see when they step inside the |
| and this is certainly true at the trade show exhibit hall. | | | | booth, and at the back wall. |
| With a crowded trade show display floor bursting with | | | | Add excitement and pizzazz to your trade show |
| hundreds of trade show exhibits, the essential job of | | | | graphics by using color and movement. Avoid boring |
| the exhibitor is to attract immediate attention with a | | | | graphics. |
| compelling trade show exhibit display. | | | | Use appropriate models and messages that match |
| Finding a fast way to capture visitor interest with an | | | | your industry standards. |
| exciting trade show display booth is quite a challenge. | | | | Pay attention to lighting - have a clean, well-light trade |
| Trade show attendees want a quick fix. Catchy trade | | | | show booth as people are attracted to light. |
| show graphics can give a bold deliverance of | | | | Make your trade show booth the place to be - people |
| message and humor can be used effectively too; but | | | | want to be where the action is -and they want to be |
| the trade show exhibit also has to be consistent with | | | | part of the action. |
| the exhibitor company's marketing message. | | | | Avoid being too product focused. It is best to highlight |
| To be successful, the trade show booth design must | | | | the application of what your product does, rather than |
| answer the visitor's three key questions -- who the | | | | relying on an unknown product name. The former |
| exhibitor is, what they do, and why a visitor should | | | | Nellcor Puritan Bennett medical equipment company |
| spend time inside the exhibitor's trade show booth. | | | | wanted to feature their new product, N1000, at a trade |
| According to Karla Krause-Miller, Director, Cappa and | | | | show. But instead of using the product name, N1000, |
| Graham, Inc., a professional event planning company in | | | | they showcased graphics that featured its |
| San Francisco and Silicon Valley, the psychology and | | | | application--capnography, a noninvasive analysis of |
| strategy of trade show booth messaging is the key to | | | | Co2 saturation. Visitors were better able to understand |
| success at a trade show. She advises that one | | | | what was inside the trade show display. Nellcor was |
| follows the guidance from experienced account | | | | smart to focus on N1000's application rather than rely |
| managers to stay on track for achieving a successful | | | | on a product name unknown to potential visitors. |
| trade show display. Here are a few of her tips for | | | | Remember, it's up to you to decide what your trade |
| exhibitors: | | | | show exhibit display will do to relay your company's |
| Focus on the big picture of what you want to have | | | | message. If you follow the above rules, you can have |
| happen at the trade show. In other words, keep your | | | | a successful trade show experience; whether you |
| company's trade show marketing goal in mind when | | | | have a pre-owned trade show exhibit display, a |
| planning a trade show display booth. | | | | custom trade show exhibit, a custom modular trade |
| Avoid common trade show graphic mistakes, such | | | | show booth, a portable or pop up trade show exhibit |
| trying to explain your new product by putting too much | | | | display, or a trade show display rental. |
| information in your trade show graphics -that is the job | | | | This trade show exhibit advice holds true wherever |
| of your trade show booth staff. | | | | you have your next trade show --whether the show is |
| Make sure your trade show graphics are readable | | | | in Orlando or the Las Vegas Convention Center, the |
| from a distance of 10' away and from 8' above. Be | | | | Moscone Center in San Francisco, the Santa Clara |
| sure to design your trade show booth with people in | | | | Convention Center or the San Jose McEnery |
| mind - what people will see when they approach from | | | | Convention Center. |