| Reciprocal linking is one of the accepted methods | | | | related content are seldom rejected. In fact |
| adopted by webmasters to build traffic, increase link | | | | webmasters appreciate reciprocal link exchange |
| popularity and improve page rank. It is a known fact | | | | requests from non competitive theme related |
| that in recent times search engines have begun to | | | | websites since these sites will provide their own |
| place more importance to one-way inbound link and | | | | visitors with useful website experience and also |
| consider it to be superior to a reciprocal link. It is also | | | | receive targeted traffic. |
| known that search engines do appreciate reciprocal | | | | 3. If your website is with a PR zero or with a low |
| links if the links are from quality theme related | | | | Page Rank and if you request a link exchange with a |
| websites. | | | | high PR site, unfortunately your request will most |
| Webmasters receive regular requests for reciprocal | | | | probably be turned down. The reason being that the |
| link exchange and to buy high PR links either by e-mail | | | | high PR site will not benefit by linking with your site. |
| or through their websites where provision is made for | | | | One saving grace here is that if you have excellent |
| the submission of requests for reciprocal link | | | | theme related content and indicate that you are |
| exchange. Why are most requests rejected to the | | | | growing fast some websites will link to you hoping that |
| utter disappointment and dismay of webmasters of | | | | you will achieve high PR rank soon. |
| new websites anxious to increase their link popularity | | | | 4. Most webmasters want to know whether your link |
| and page rank? | | | | directory is easily accessible to your website visitors. |
| Some of the major reasons for the refusal to | | | | Hiding it in a maze of other information will not help. |
| reciprocate a link exchange request can be attributed | | | | Your link page should be only two clicks away from |
| to: | | | | your home page. A webmaster with a good link |
| 1. When a reciprocal link exchange request is received, | | | | directory set-up will not be interested in complying with |
| the obvious thing the webmaster will do is to visit the | | | | your request if your link directory is not easily |
| website making a request and try to identify what this | | | | accessible. |
| website is all about. If the request is from a website | | | | 5. Having several dozens of links in each page is |
| with an irrelevant theme, the chances are the request | | | | another reason for the rejection of a link request. If |
| will be turned down. The reason is that search engines | | | | you wish to succeed in your request then you should |
| will not give him any credit for linking with an irrelevant | | | | ensure that you categorize the link directory and have |
| site and he cannot expect any targeted traffic from | | | | not more than twenty-five links to a page. |
| such a website either. | | | | It should now be obvious why most requests for |
| 2. Poor content of your website is another major | | | | reciprocal link exchange are turned down. Having good |
| reason for the rejection of your reciprocal link | | | | quality unique content is the best way to start your |
| exchange request. Websites with good quality theme | | | | reciprocal link campaign and succeed in your efforts. |