| Picture persuasion is using photos to influence | | | | results. For example, if you were selling anebook about |
| yourprospects to buy your product or service. | | | | raising your grades show a picture ofa person |
| Picturescan help your prospects mentally visualize your | | | | graduating. |
| offer. | | | | 5. Attention Pictures - Publish unusual pictures tograb |
| They can help support your product claims. | | | | people's attention. For example, if you wereselling |
| Somepictures also grab your prospect's attention. | | | | business suits you could have a picture of aperson |
| Below are eight ways pictures can give you an | | | | wearing one that has a mohawk. |
| unfairadvantage. | | | | 6. Credibility Pictures - Show pictures that |
| 1. Customers Pictures - Show pictures of | | | | representyou as an expert. For example, if you were |
| customersactually using your product. For example, if | | | | sellingcomputer classes you could be in the picture |
| you wereselling a muscle building video you could | | | | holdingyour degree. |
| show oneof your customers flexing his/her muscles | | | | 7. Imagination Pictures - Use pictures that don'thave |
| and smiling. | | | | people in them, but show the results of yourproduct. |
| 2. Non Customer Pictures - Publish pictures ofthose | | | | For example, if you were selling a vacationto Florida |
| who didn't buy your product. For example,if you were | | | | show a picture of beach with topicalpalm trees. |
| selling a muscle building video you couldshow one of | | | | 8. Testimonial Pictures - Publish pictures of peoplethat |
| your non customers looking very skinnyand frowning. | | | | give you testimonials or endorsements. Forexample, if |
| 3. Before and After Pictures - Show the customerand | | | | you were selling medical equipment showa picture of |
| non customer pictures side by side. Forexample, if your | | | | doctor who gave you a good testimonial. |
| were selling a weight loss videoshow a picture of a | | | | They're hundreds of persuasive ways to use pictures. |
| person who is overweight anda picture of them after | | | | Put yourself in your prospects shoes and think |
| they used your product. | | | | aboutwhat pictures would influence your prospects to |
| 4. End Result Pictures - Use pictures that show theend | | | | buy. |