| Aggressive link building should be part of your strategy | | | | Visit and screen these sites carefully, selecting only |
| to increase traffic to your website. Why? Simply put, | | | | those likely to be open to your link request. Provide |
| the more highly relevant inbound links you have pointing | | | | them with a good reason to link to your website. I |
| to your website the higher your Page Rank, which | | | | would even suggest linking to them first, which could |
| means higher traffic to your website. | | | | improve your chances of getting a reciprocal link. But |
| Link building can be a very time consuming and tedious | | | | don't just request a link exchange, give them a reason |
| process, but the potential upside in higher page rank | | | | to link to your site. Show them where a reciprocal link |
| and increased traffic makes it well worth the effort. | | | | would be mutually beneficial. |
| This is why some people prefers to buy high PR links | | | | Be sure to target respected and popular sites that are |
| and some opts for the Link building Services for this. | | | | relevant to your target audience. If you want to take it |
| Having a well planned and executed link building | | | | one step further, identify well-established sites with |
| campaign will most certainly payoff in the long-term. | | | | good content that targets the same audience you |
| So just how many inbound links do you need to get | | | | want to reach. Perform a link analysis on that site, |
| high rankings? That depends on the number of inbound | | | | noting the incoming links and soliciting the best |
| links your higher-ranking competitors have. If your | | | | non-competing sites. |
| competitor has only 20 inbound links to their website, | | | | Promote External Links |
| you can obtain a higher Page Rank score by securing | | | | A great website not only has well-presented and |
| 30 links to your website. However, if your competitor | | | | relevant content, but also provides the user with |
| has hundreds of links, then that's your target number to | | | | additional resources and information located on other |
| beat. | | | | websites. Therefore, you want to include quality |
| What is Page Rank? | | | | resources and appropriate outgoing links, including links |
| Page Rank is a numeric value that represents how | | | | to search engines, news hubs, blogs, industry |
| important a page is on the web. Google figures that | | | | resources, etc. External links are important for two |
| when one page links to another page, it is effectively | | | | reasons: they provide incentive for other quality sites |
| casting a vote for the other page. The more votes | | | | to link to yours, and they can improve your Page Rank |
| that are cast for a page, the more important the page | | | | score if linkage is done properly. |
| must be. Also, the importance of the page that is | | | | Publish Articles |
| casting the vote determines how important the vote | | | | As an expert on your websites subject matter, |
| itself is. Google calculates a page's importance from | | | | consider writing business articles for your target |
| the votes cast for it. How important each vote is | | | | audience, submitting the articles to appropriate online |
| taken into account when a page's Page Rank is | | | | publications. Include your website URL in the content |
| calculated. | | | | and request that the article appear with your website |
| Page Rank is Google's way of deciding a page's | | | | link. This can generate multiple inbound links and also |
| importance. It matters because it is one of the factors | | | | help promote additional traffic to your website. |
| that determine a page's ranking in the search results. It | | | | Create Testimonials |
| isn't the only factor that Google uses to rank pages, | | | | Develop a testimonial page on your website giving |
| but it is an important one. | | | | users an opportunity to post their own testimonial. If a |
| Remember, it's not just the total number of links that's | | | | user enjoys your site and it's content, that user might |
| important, it's also the quality of the sites linking to you, | | | | be inclined to include a like to your website on their |
| the anchor text used in the link and the relevance of | | | | website or blog. Testimonials are a great way to |
| their content to your audience that counts. | | | | interact with your users and also provide valuable |
| Research Your Competitors | | | | feedback on the content of your site. |
| There are several tools available today on the internet | | | | If you admire a similar but non-competing website, |
| for doing link research. Simply perform a keyword | | | | contact the webmaster explaining why you value the |
| search in any search engine for 'link analysis tool' and | | | | content. Don't be surprised if you get a request for |
| you are sure to find several offerings. | | | | permission to display your comments on their Web |
| Whichever link analysis tool you choose to use, here | | | | site. Perfect! You can then grant them permission |
| are a few important factors you should determine in | | | | provided they agree to link to your site. It can also help |
| your research: | | | | to post the testimonial on your site, referring them to it. |
| * Where your Competitors ranks in the Search | | | | Post Comments to Discussion Forums and Blogs |
| Engines | | | | This is an easy way to get a link from discussion |
| * Their number of incoming links | | | | forums relevant to your website content. Be sure to |
| * What keywords are in the titles of their linking pages | | | | include your URL in your post. Many of the modern |
| * Percentage of links containing keywords in the link | | | | Link building Services have this included in their |
| text | | | | services. |
| * The Page Rank of linking pages | | | | Create Links From Other Sites You Own |
| Request Reciprocal Links | | | | If you own and manage additional sites with unique but |
| Reciprocal links are based on an agreement by two | | | | similar content, be sure to link them to your main site. |
| sites to link to each other. Site owners as an | | | | Make sure the anchor text in your link is relevant to |
| inexpensive way to increase website traffic and link | | | | the target pages content. |
| popularity often use reciprocal linking. | | | | Create Social Network Profiles |
| Reciprocal links are great for ensuring quality and | | | | Several social networking websites allow you to insert |
| relevant content is linking to your website. When | | | | a link to your website on the profile page. Not only |
| looking for link candidates, start by searching your | | | | does this provide additional inbound links, it also |
| keywords on major search engines. You will no doubt | | | | increases your 'digital footprint' and can potentially |
| see several of websites that compete with yours, but | | | | result in more visitors to your website. |
| try to find the non-competing, complementary sites. | | | | |