| Today, consumers associate protein powders and | | | | soy, contain a protein content that is above 90 percent. |
| supplements as nutrient sources for healthier living. But | | | | Each has a healthy amino acid composition along with |
| about 40 years ago the only concentrated form of | | | | several essential nutrients. |
| protein that was manufactured was egg protein. In the | | | | This growing awareness is pushing the protein |
| 1990âs whey protein became a big hit with | | | | supplement industry to phenomenal growth. While |
| body builders who wanted to build muscle mass and | | | | Europe is still the biggest market for protein products, |
| reduce recovery periods between training sessions. | | | | the United States is known to be the fastest growing |
| Advanced science and technology has introduced us | | | | market for protein products. According to Global |
| to protein isolates. These have become the latest | | | | Industry Analysts (GIA), the annual growth rate is |
| craze because of their high protein content and | | | | predicted to be 7.6 percent in the U.S. |
| versatility of use. Protein isolates, derived from milk and | | | | |