| Summary | | | | 150 medical device manufacturer respondents have |
| Global Medical Devices Industry Outlook to 2010: | | | | been captured in our in-depth survey, of which 80% |
| Marketing & Sales Strategies and the Impact of | | | | represent Directors, C-levels & Departmental Heads |
| Recession and Recovery” is a new report | | | | - This report covers data and analysis on media |
| published byin association with ICD Research that | | | | channel spend, marketing and sales practices and |
| analyzes how medical equipment manufacturer's | | | | industry developments by medical device |
| media spend, marketing and sales strategies & | | | | manufacturers and contractors worldwide |
| practices and business are being affected by the | | | | - The report examines current practices and provides |
| recession. In an uncertain economic climate this report | | | | future expectations over the next 12-24 months |
| gives you access to the media channel spending | | | | - The research is based on primary survey research |
| outlooks, media budgets, marketing agency selection | | | | conducted by in association with ICD Research |
| criteria, business challenges and sales tactics of leading | | | | accessing its B2B panels comprised of senior |
| medical device companies. The report also identifies | | | | purchase decision makers |
| medical device manufacturers and suppliers future | | | | - Key topics covered include media spend activity, |
| growth, M&A and investment expectations. The | | | | marketing and sales behaviors & strategies by medical |
| research is based on an extensive survey of senior | | | | devices manufacturers and how these have been |
| and C-level industry executives from our market | | | | affected by the recession, as well as threats & |
| leading panels. | | | | opportunities, investment outlook and business |
| Scope | | | | confidence among both buyers and suppliers. |
| - The opinions and forward looking statements of over | | | | |