| I'm interested in those high pressure presentations that | | | | The efficiency and speed the equipment brings is the |
| we all dread and hate. The presentations in which | | | | Beyond Benefit!)o Your employees will enhance their |
| what you say and do will be the "make it or break it" | | | | productivity, resulting in fewer problems for upper |
| factor. Marketing Presentations are when you have | | | | management to have to deal with. Therefore, upper |
| your opportunity to promote yourself, your business, | | | | management will be able to enhance their productivity |
| your product, and/or your services. Your Marketing | | | | because they will have less stress and more time to |
| Presentations are when you make your most money | | | | focus on more important projects.o With this program, |
| or when you lose money. It's when you get or lose | | | | you will reduce stress and not only have a healthier |
| your best business opportunities. And for any of you | | | | heart, but also a healthier mind and body. You'll be able |
| who are involved in charity and fundraising work, these | | | | to play with your kids more and never feel confined by |
| are the presentations that make the difference | | | | your health problems again. |
| between receiving a $500 donation versus a $5,000 | | | | Please take notice! Each of these statements goes |
| donation (or even a $50,000 donation). | | | | one step beyond the obvious benefit to find the |
| To have your prospects ready and willing to buy your | | | | Beyond Benefit. Sure the school is near the house, but |
| services or product, your presentations must be | | | | what I really care about is having more time and being |
| centered on one main aspect: the Beyond Benefits. | | | | able to sleep in a few more minutes. Okay, so the |
| The Beyond Benefits are what your client really cares | | | | medical equipment is state of the art, but what's |
| about. Let's face it, we're all egotistical. We all want to | | | | important is the fact that it speeds up the research |
| know, "What's in it for me?" You need to answer that | | | | process. It's a great thing that you can enhance |
| question (which is constantly in their head) throughout | | | | employee productivity, but what does that mean for |
| the presentation. Be aware of places in your | | | | upper management? The Beyond Benefit is especially |
| presentation when you can quickly mention the | | | | important when it comes to health issues. We take for |
| benefits of working with you. Don't wait until the end to | | | | granted what the true benefits are to being healthy. |
| mention these! Keep reminding them of your Beyond | | | | Remind us! Having a healthy heart sounds nice, but |
| Benefits by sprinkling them in every section of your | | | | being able to play with my kids in the park and keep |
| presentation. These Beyond Benefits could look like:o | | | | up with them is a beautiful image that I want to live. |
| This house is near the school. So you can shave off | | | | So when you are preparing for your next presentation, |
| quite a bit of time when you're getting the kids to | | | | write out all of the benefits of working with you or |
| school and heading to work.o With your contribution, | | | | having your product. Then write out the Beyond |
| we will be able to bring in the highest quality medical | | | | Benefits! To help you find the Beyond Benefit, look at |
| equipment*. We will be able to run our experiments | | | | your current benefits and ask yourself "So what?" |
| faster and more efficiently, brining us closer to a cure | | | | When you answer that, you've found your Beyond |
| quicker than we ever thought possible. (*Notice how | | | | Benefit! |
| the medical equipment itself is not the Beyond Benefit. | | | | |