| If you plan on participating in events for your business, | | | | Your next step is finding the leasing company that you |
| one of the things that you might want to consider is | | | | want to do business with. This can be just as |
| using a display rental instead of an exhibit purchase. | | | | important as if you were buying your exhibit booth |
| This is often a good idea because it makes it much | | | | outright. Potential customers don't know if you are |
| easier to trade up to newer models and designs, and | | | | leasing your booth or if you own it, and you want to |
| you don't have to worry about storage when you're | | | | present your best. Write your preferences down, such |
| not out on the tradeshow circuit. | | | | as price range, design and function, contract details and |
| When it comes to your tradeshow booth, it's important | | | | return policy. Call around and ask questions based on |
| to choose well right from the start so that you don't | | | | your list. This will help you select the right resource |
| waste time or money. Fortunately, here are some | | | | partner. |
| relatively easy guidelines to follow: | | | | Basic Care |
| Assessing Your Needs | | | | Remember that your display rental does not belong to |
| First and foremost, you need to decide what it is that | | | | you, and that you should take extra care to return it in |
| you're looking for when it comes to your display rental. | | | | good condition. Keeping this in mind will help you be |
| The type of business that you are in makes a big | | | | diligent about keeping it clean and protecting it from |
| difference when it comes to this decision. If you are in | | | | damage. Leasing companies expect some wear and |
| the business of selling trendy novelty items, a flashy | | | | tear, so don't get too stressed out about it; just use |
| display with high-impact motion and graphics might be | | | | common sense. |
| just the right thing. If you sell medical equipment, | | | | When you follow these simple guidelines for finding and |
| however, then something a little more subdued would | | | | using your display rental, you can be sure that you're |
| be better. You want your booth to expand your | | | | doing your part in getting the most out of your event. |
| company's branding and target your key market, so | | | | The potential boost in business and long-term |
| taking the time to assess your needs is well worth it. | | | | exposure can make a big difference in your |
| Finding Your Rental | | | | company's overall success. |