| Directory submission is a key to marketing your online | | | | To accomplish any of these the directory has to |
| presence, getting traffic and improving search engine | | | | market and advertise. How will a directory do that if it |
| results. | | | | is free? How can it help you achieve your marketing |
| When it comes to cost, directories fall into 3 basic | | | | goals when it does not have the financial ability to do |
| categories. There are free directories, directories that | | | | so? Expecting a free directory to deliver the results |
| charge a one time fee and directories that charge an | | | | you want for your business is flawed logic. |
| annual fee. What are the differences between them? | | | | Quality paid directories also reviews each submission |
| Free directories are just that, you can get listed in them | | | | and the Link building Services offers you the service of |
| for free. The one question I always get is this. Is it | | | | submission to these sites as well. Thus ensuring it |
| worth it to submit to the free directories? I would say | | | | meets the directory guidelines for acceptance. They |
| yes with some qualifications. | | | | are able to edit descriptions and text prior to listing prior |
| Make sure that the free directory you are submitting | | | | to listing. |
| to actually reviews the site submissions. You do not | | | | Paid directories have the financial ability to build links |
| want your site listed next to a bunch of spam sites or | | | | and traffic to the directory. By doing that they pass |
| worse yet, a site that may not be family friendly. | | | | page rank and traffic to the sites listed within the |
| Watch for free directories that are filled with adsense. | | | | directory. Thus they are helping to build and make your |
| Some directory owners will set up free directories just | | | | business successful. |
| to get the traffic to their site so they can make money | | | | The last type of directory we will cover is the |
| off pay per click and banner ads. Don’t fall for this | | | | Directory that does annual reviews, for which there is |
| game. If your site is of quality, you don’t want it | | | | a fee. When it comes to finding a directory that is |
| listed next to adsense ads you have no control over. | | | | committed to helping you achieve your goals with |
| Get listed early in the free directories life cycle. Before | | | | Internet marketing, this is a huge sign you’re dealing |
| the directory owner loses interest in a directory that | | | | with a premium quality directory. |
| has no revenue stream and gets hundreds of | | | | Think about it. You want a directory that will help |
| submissions a day. Once you are past the initial | | | | improve your search results and send you traffic in an |
| opening phase of the directory, it could take months | | | | ongoing basis. When a directory charges $20 as a |
| for an approval into the directory. | | | | one time fee to be included in it, logic dictates that the |
| Knowing this about free directories the best approach | | | | $20 will only last so long. It will only buy so much in the |
| to take with submitting to them is Submit to as many | | | | way of marketing for the directory and when it runs |
| as you possibly can that fit the guidelines, taking the | | | | out what then? Then the quality of the directory will |
| help of Link building Services can make it easy for you. | | | | begin to decline. |
| If you can, hire a third party to do this for you as | | | | When a directory requires annual reviews it benefits |
| submitting to hundreds of free directories to find that | | | | the listings within the directory in additional ways. |
| one diamond in the rough can be overwhelming, Not to | | | | First it helps keep out sites of low quality. Sites can |
| mention very time consuming. | | | | change and change quickly. One may meet quality |
| One time fee directories are another type of directory. | | | | standards and be accepted into the directory, but |
| These directories charge a one time fee for a site | | | | what happens if after acceptance the site changes its |
| review and admission to the directory. This is a far | | | | content and no longer fits within the directory? Annual |
| better choice than free directories. To get an idea, | | | | site reviews help to curb this problem. |
| having a link in one well promoted and maintained paid | | | | The premium directory also has a flow of revenue for |
| directory would be equal to having a link in one | | | | ongoing promotion. It continues to build traffic and |
| hundred free directories. | | | | strength, which is passed on to improve the traffic and |
| There are several reasons to go with paid directories | | | | search engine strength of your website. |
| over free directories. First ask yourself why you want | | | | Annual directory reviews are a way to measure a |
| to be in the directory in the first place. The answer that | | | | directory’s ongoing commitment to achieving the |
| I always get is you want marketing exposure that can | | | | goals of their listings. It is a sign of a high quality |
| drive traffic to your site and help improve your search | | | | premium directory that is committed to you and your |
| engine results. | | | | long-term goals. |